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FLIPIT - The Circle
FLIPIT: The Circle
Stop Guessing. Start Executing.
The 6-month program that teaches you how to complete profitable 2-8 week renovations using buyer psychology and strategic retention, so you protect margins, compress timelines, and sell for premium prices.
For women property flippers who want certainty over chaos.
FLIPIT is the complete system for executing profitable 2-8 week renovations using buyer psychology and strategic retention.
Not theory. Not vague advice.
An entire new system for making renovation decisions that protect margins, compress timelines, and sell for premium prices.
You'll learn:
✓ How to know exactly who will pay top price for your property (so every renovation decision is objective, not emotional)
✓ Which dated elements to preserve and style vs which to demolish (saving ££,£££ per project whilst creating properties buyers actually want)
✓ How to scope works that protect profit margins and hold true through execution
✓ How to create iron-clad budgets that track in real-time (no more surprises)
✓ How to compress timelines from 12-20 weeks to 2-8 weeks without compromising quality
✓ How to find and vet contractors who respect your authority and deliver on time
✓ How to manage projects professionally so your project delivers on time and on budget
This is the method I've used for six years to complete renovations in 2-8 weeks with profits ranging from mid-thirties to six figures.
Not one successful flip. Repeatable, profitable flips.
What You're Getting: 6 Months of Strategic Learning & System Building
FLIPIT: The Circle is a comprehensive learning programme designed to give you all the systems, frameworks, and strategic knowledge you need to execute profitable flips with confidence.
PHASE 1: The "PRIMARY BUYER PERSONA" Toolkit: know who is the buyer prepared to pay the most
This is the lock-in: the first step to eliminating chaos.
The vision becomes objective, not emotional. A non-negotiable part of the plan that translates into specific scope of works, finishes, materials, and layouts that match the buyer and the budget.
What you learn:
How to research and analyse who will pay top price for this specific property in this specific location. You'll build a detailed avatar of the most likely buyer using psychographic methods, extrapolating from the area, the property, the lifestyle amenities.
The 4 Pointers Framework:
Pointer 1: Area Desirability
Pointer 2: Building Appeal
Pointer 3: Lifestyle Amenities
Pointer 4: Internal Layout, Liveability & Style
What you finish with:
Crystal-clear buyer clarity. You know exactly how they want to live, what they want to feel in their property, what their expectations are, what their ambitions are. Every renovation decision from this point forward is guided by data, not guesswork.
You'll finish this phase feeling commercially grounded and strategically sharp, ready to evaluate any property quickly.
PHASE 2: PROJECT FEASIBILITY: the Strategic Retention Assessment that opens the gap
Focusing on on-market listings that can be structured to stack up, this takes the pressure of needing to chase rare off-market opportunities.
What you learn:
The Strategic Retention Assessment Framework that reveals which "dated" elements can be preserved and styled as premium features, saving ££,£££ per project whilst achieving premium sale prices.
Strategic Retention Decision Matrix:
Element-by-element evaluation process
Buyer Persona alignment check
"Make It Intentional" protocol
Floor Plan Visualisation System: Spatial planning that works for your Buyer Persona, furniture layout proving functionality, annotations for walls/doors/electrical/plumbing, traffic flow optimisation.
Moodboard Template & Process: Visual references aligned with Buyer Persona, incorporating retained elements styled as features, achievable within budget constraints.
Value Engineering Process: When a moodboard element is too expensive, you'll identify alternatives at lower price points and make data-driven decisions without compromising results.
What you finish with:
Absolute clarity on what to strip-out vs what to retain and restyle. Iron-clad pre-offer budgets that hold true through execution. A compelling vision that wins you collaboration from investors.
You'll end this phase ready to draft budgets that protect your profit and present investors with a vision that is easy to explain to investors.
PHASE 3: THE PRE-EXECUTION PHASE: Professional Team Vetting, Communication on scope and Relationships
The Professional Team Vetting System is a complication-free yet structured project leadership with vetted professionals who respect your authority.
Screening Process
Disqualification Filter
On-Site Assessment
Quote Evaluation
Contract Communication Essentials: Non-negotiable elements, structure, timeline clarity, SOW clarity.
The "A-Team" Database System: Traffic light performance tracking, retention-friendly contractor tagging, relationship maintenance protocol.
What you finish with:
The main concerns of investors in property projects are spiralling costs, delayed timelines, and discrepancies. A vetted team that helps you keep up with predictable timelines that protect your profit. An established and effective Communication system based on Professional credibility helps positions you as an investable partner.
PHASE 4: EXECUTION PHASE: Management Setup, Cost and Time Control Integration
Duration: 1 week setup, ongoing during renovation
A Management Setup and Real-Time Cost Control Integration System that links every renovation decision directly to your budget.
What you learn:
2-8 Week Timeline Planning System: Aggressive but realistic scheduling, itemised tasks with dependencies, critical path identification, parallel work sequencing for speed.
Updated Cost Template: Includes retained element refresh costs, materials specified in moodboards with product codes and prices, trade labour broken down by scope section.
Real-Time Budget Tracker Dashboard: As moodboard/scope is finalised, costs are entered. Shows running total vs available budget. Variance analysis highlights when a choice will bust the budget (forces value-engineering). Contingency drawdown tracker.
Professional Briefing Pack Template: Clear scope documentation, moodboard visual references, retention vs replacement decisions explained, timeline expectations, quality standards.
Weekly Progress Tracking System: Gantt chart template, budget vs actual tracking, issue escalation protocol.
Project Management & Communication:
Weekly progress meetings with structured agenda
Variation control & approval process (prevents scope creep)
Proactive risk mitigation with early warning systems
Payment control & protection system
Quality control & snagging system
What you finish with:
Professional credibility. The confidence to complete projects on time and on budget. Systems that let you work 10-15 strategic hours per week instead of 60 hours of firefighting.
You'll complete this phase feeling in control, professionally respected, and equipped to execute 2-8 week renovations consistently.
WHAT YOU GET
Complete Programme Materials:
✓ All 4 phase modules with step-by-step training
✓ Every template, framework, and checklist (editable and ready to use)
✓ Video walkthroughs of each system
✓ Real project case studies with financials
Weekly Group Coaching Calls:
✓ Live case study reviews
✓ Hot seat problem-solving
✓ Q&A on your specific projects
✓ Learn from other flippers' experiences
Private Community:
✓ Peer support from women executing the same system
✓ Contractor recommendations by area
✓ Before/after showcases
✓ Accountability and momentum
Lifetime Access: ✓ All materials available forever
Primary Buyer Persona Toolkit
Pre-Offer Costing Template
Strategic Retention Assessment Framework
Floor Plan Visualisation System & Moodboard Process
Complete Schedule of Works Template
Budget Tracker Dashboard
Professional Briefing Pack Template
5-Stage Team Vetting System with all scripts and checklists
Project and Time Management System
THE INVESTMENT
Programme Price: £4,500
Payment plans available:
Pay in full: £4,500
2 monthly payments: £2,250/month
3 monthly payments: £1,500/month
Enrol in the next 48 hours and receive a 1-2-1 session with me for your next live project, to suite your timing (within the next 6 months)
THE GUARANTEE
Complete all 4 phases and if you get to the end of the program having executed all the steps in all the phases, and and don't see measurable improvements in at least 3 of these 4 areas compared to your previous projects (Renovation decision confidence, Renovation timeline, Budget accuracy, Retained element savings) I will refund you 100% of any money you’ve paid towards the program.
Want Implementation Support on Your Live Project?
FLIPIT: The Circle gives you all the knowledge and systems you need to execute profitable flips.
But if you want personalised, hands-on guidance as you implement your first (or next) flip project, from deal analysis through to final sale, once you have completed the learning phase, you have the option to upgrade to 1-2-1 coaching for personalised guidance as you execute a live flip.
FLIPIT: The Circle
Stop Guessing. Start Executing.
The 6-month program that teaches you how to complete profitable 2-8 week renovations using buyer psychology and strategic retention, so you protect margins, compress timelines, and sell for premium prices.
For women property flippers who want certainty over chaos.
FLIPIT is the complete system for executing profitable 2-8 week renovations using buyer psychology and strategic retention.
Not theory. Not vague advice.
An entire new system for making renovation decisions that protect margins, compress timelines, and sell for premium prices.
You'll learn:
✓ How to know exactly who will pay top price for your property (so every renovation decision is objective, not emotional)
✓ Which dated elements to preserve and style vs which to demolish (saving ££,£££ per project whilst creating properties buyers actually want)
✓ How to scope works that protect profit margins and hold true through execution
✓ How to create iron-clad budgets that track in real-time (no more surprises)
✓ How to compress timelines from 12-20 weeks to 2-8 weeks without compromising quality
✓ How to find and vet contractors who respect your authority and deliver on time
✓ How to manage projects professionally so your project delivers on time and on budget
This is the method I've used for six years to complete renovations in 2-8 weeks with profits ranging from mid-thirties to six figures.
Not one successful flip. Repeatable, profitable flips.
What You're Getting: 6 Months of Strategic Learning & System Building
FLIPIT: The Circle is a comprehensive learning programme designed to give you all the systems, frameworks, and strategic knowledge you need to execute profitable flips with confidence.
PHASE 1: The "PRIMARY BUYER PERSONA" Toolkit: know who is the buyer prepared to pay the most
This is the lock-in: the first step to eliminating chaos.
The vision becomes objective, not emotional. A non-negotiable part of the plan that translates into specific scope of works, finishes, materials, and layouts that match the buyer and the budget.
What you learn:
How to research and analyse who will pay top price for this specific property in this specific location. You'll build a detailed avatar of the most likely buyer using psychographic methods, extrapolating from the area, the property, the lifestyle amenities.
The 4 Pointers Framework:
Pointer 1: Area Desirability
Pointer 2: Building Appeal
Pointer 3: Lifestyle Amenities
Pointer 4: Internal Layout, Liveability & Style
What you finish with:
Crystal-clear buyer clarity. You know exactly how they want to live, what they want to feel in their property, what their expectations are, what their ambitions are. Every renovation decision from this point forward is guided by data, not guesswork.
You'll finish this phase feeling commercially grounded and strategically sharp, ready to evaluate any property quickly.
PHASE 2: PROJECT FEASIBILITY: the Strategic Retention Assessment that opens the gap
Focusing on on-market listings that can be structured to stack up, this takes the pressure of needing to chase rare off-market opportunities.
What you learn:
The Strategic Retention Assessment Framework that reveals which "dated" elements can be preserved and styled as premium features, saving ££,£££ per project whilst achieving premium sale prices.
Strategic Retention Decision Matrix:
Element-by-element evaluation process
Buyer Persona alignment check
"Make It Intentional" protocol
Floor Plan Visualisation System: Spatial planning that works for your Buyer Persona, furniture layout proving functionality, annotations for walls/doors/electrical/plumbing, traffic flow optimisation.
Moodboard Template & Process: Visual references aligned with Buyer Persona, incorporating retained elements styled as features, achievable within budget constraints.
Value Engineering Process: When a moodboard element is too expensive, you'll identify alternatives at lower price points and make data-driven decisions without compromising results.
What you finish with:
Absolute clarity on what to strip-out vs what to retain and restyle. Iron-clad pre-offer budgets that hold true through execution. A compelling vision that wins you collaboration from investors.
You'll end this phase ready to draft budgets that protect your profit and present investors with a vision that is easy to explain to investors.
PHASE 3: THE PRE-EXECUTION PHASE: Professional Team Vetting, Communication on scope and Relationships
The Professional Team Vetting System is a complication-free yet structured project leadership with vetted professionals who respect your authority.
Screening Process
Disqualification Filter
On-Site Assessment
Quote Evaluation
Contract Communication Essentials: Non-negotiable elements, structure, timeline clarity, SOW clarity.
The "A-Team" Database System: Traffic light performance tracking, retention-friendly contractor tagging, relationship maintenance protocol.
What you finish with:
The main concerns of investors in property projects are spiralling costs, delayed timelines, and discrepancies. A vetted team that helps you keep up with predictable timelines that protect your profit. An established and effective Communication system based on Professional credibility helps positions you as an investable partner.
PHASE 4: EXECUTION PHASE: Management Setup, Cost and Time Control Integration
Duration: 1 week setup, ongoing during renovation
A Management Setup and Real-Time Cost Control Integration System that links every renovation decision directly to your budget.
What you learn:
2-8 Week Timeline Planning System: Aggressive but realistic scheduling, itemised tasks with dependencies, critical path identification, parallel work sequencing for speed.
Updated Cost Template: Includes retained element refresh costs, materials specified in moodboards with product codes and prices, trade labour broken down by scope section.
Real-Time Budget Tracker Dashboard: As moodboard/scope is finalised, costs are entered. Shows running total vs available budget. Variance analysis highlights when a choice will bust the budget (forces value-engineering). Contingency drawdown tracker.
Professional Briefing Pack Template: Clear scope documentation, moodboard visual references, retention vs replacement decisions explained, timeline expectations, quality standards.
Weekly Progress Tracking System: Gantt chart template, budget vs actual tracking, issue escalation protocol.
Project Management & Communication:
Weekly progress meetings with structured agenda
Variation control & approval process (prevents scope creep)
Proactive risk mitigation with early warning systems
Payment control & protection system
Quality control & snagging system
What you finish with:
Professional credibility. The confidence to complete projects on time and on budget. Systems that let you work 10-15 strategic hours per week instead of 60 hours of firefighting.
You'll complete this phase feeling in control, professionally respected, and equipped to execute 2-8 week renovations consistently.
WHAT YOU GET
Complete Programme Materials:
✓ All 4 phase modules with step-by-step training
✓ Every template, framework, and checklist (editable and ready to use)
✓ Video walkthroughs of each system
✓ Real project case studies with financials
Weekly Group Coaching Calls:
✓ Live case study reviews
✓ Hot seat problem-solving
✓ Q&A on your specific projects
✓ Learn from other flippers' experiences
Private Community:
✓ Peer support from women executing the same system
✓ Contractor recommendations by area
✓ Before/after showcases
✓ Accountability and momentum
Lifetime Access: ✓ All materials available forever
Primary Buyer Persona Toolkit
Pre-Offer Costing Template
Strategic Retention Assessment Framework
Floor Plan Visualisation System & Moodboard Process
Complete Schedule of Works Template
Budget Tracker Dashboard
Professional Briefing Pack Template
5-Stage Team Vetting System with all scripts and checklists
Project and Time Management System
THE INVESTMENT
Programme Price: £4,500
Payment plans available:
Pay in full: £4,500
2 monthly payments: £2,250/month
3 monthly payments: £1,500/month
Enrol in the next 48 hours and receive a 1-2-1 session with me for your next live project, to suite your timing (within the next 6 months)
THE GUARANTEE
Complete all 4 phases and if you get to the end of the program having executed all the steps in all the phases, and and don't see measurable improvements in at least 3 of these 4 areas compared to your previous projects (Renovation decision confidence, Renovation timeline, Budget accuracy, Retained element savings) I will refund you 100% of any money you’ve paid towards the program.
Want Implementation Support on Your Live Project?
FLIPIT: The Circle gives you all the knowledge and systems you need to execute profitable flips.
But if you want personalised, hands-on guidance as you implement your first (or next) flip project, from deal analysis through to final sale, once you have completed the learning phase, you have the option to upgrade to 1-2-1 coaching for personalised guidance as you execute a live flip.